☀ A members’ network — never for sale

Your apartment.
Your guest.
Your booking.

Every year, holiday and short-stay apartment owners hand billions in commission to platforms that own their guest relationships. We think that’s broken. One low annual fee. Zero commission. Every booking lands directly with you.

🏠
Good for the ownerKeep 100% of every booking, and the guest stays yours.
🧳
Good for the guestBest price, direct at the source. No middleman fee in the rate.
🤝
Good for the networkOwned by its members. Nothing to sell, nobody to sell out to.

The maths your OTA hopes you never do

50 bookings a year at an average €500, with roughly 18% going to the platform — that’s €4,500 every year, for guests who were never theirs to begin with. Membership replaces it with one flat annual fee that never scales with your success.

− €4,500
One flat founding rate
Locked for life for the first 25 members — revealed in your intake call. Zero per-booking cost, ever.

How it works

Keep your OTA listings if you want them. No channel manager, no parity clauses, no algorithm to feed.

1

Join as a member

One annual fee. You sign the charter, we verify you and your listings — verification is exactly what makes guests trust booking direct.

2

Get found on our city sites

Your apartments listed on booking domains with 19 years of search equity — Amsterdam first, then city by city across Europe.

3

Guests book you, directly

Your website, your inbox, your guest data, your revenue. We never sit in the middle of the transaction.

The problem nobody says out loud

If you rent out apartments, you know the numbers. 15–25% of every booking goes to a platform. Do fifty bookings a year and you’ve paid an OTA a salary — for the privilege of not knowing who your guest is. The platform owns the relationship. The platform sets the rules. The platform decides tomorrow’s commission.

It didn’t start this way. The platforms began as marketing channels. They became landlords of your demand — and you pay commission on the same guest, again and again.

FeelGoodApartments is the exit that doesn’t ask you to leave. Keep the OTAs for first acquisition if you like. Join the network so your repeat stays, your direct demand and your guest relationships come home — commission-free, forever.

Relaunching city by city

Two decades of booking-site search equity, reopened as a direct-booking channel for members.

AmsterdamFirst — 2026
BarcelonaNext
RomeNext
ParisNext
Your cityMembers decide

Founding Membership

The first generation of owners who make direct booking the normal booking.

  • Founding rate locked for life — it never rises for you
  • Zero booking commission, contractually, forever
  • First listings as each city relaunches + Founding badge
  • First Member Council seats — veto on what matters
  • Pay only when your first listing goes live
Apply for Founding Membership
25

founding places.
When they’re gone, the founding terms go with them.

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This network can never be sold.The brand and domains move to a Dutch foundation with no owners — there is nothing to sell and nobody to sell out to. The Member Council holds a binding veto on any sale and on ever introducing commissions. Booking.com can copy our features. It cannot buy this network.

Questions owners ask

Do I have to leave Booking.com or Airbnb?

No. The network works alongside your OTA listings. Most members keep OTAs for first acquisition and bring repeat stays and direct demand home, commission-free. Membership typically pays for itself within the first couple of direct bookings.

What does it cost?

One flat annual membership — no percentage, no per-booking fees. The founding rate is locked for life for the first 25 members and shared in your intake call. You pay nothing until your first listing goes live.

Who owns my guest data?

You do — completely. Bookings land on your website or in your inbox. We never sit between you and your guest, and we never will: the Member Council holds a veto on introducing commissions.

What happens when Amsterdam relaunches?

Founding members are listed first. Then we prove the model — real listings, real direct bookings — and expand city by city, with the founding group deciding where next.

Who’s behind this

FeelGoodApartments is founded by Mark Peters — nineteen years building apartment booking sites and online marketing for the short-stay industry, from Amsterdam to Rome. Operated by WebGenerator bv, built together with its members.

The network belongs to the people in it. That’s not a slogan; it’s the legal structure.

— Mark Peters, founder

Apply for one of the 25 founding places

Tell us who you are, where your apartments are, and how many you host. We reply personally within two working days and book your intake call.

Apply by email →

Your application goes directly to the founder. No mailing lists, no spam — just the intake conversation.